Our Story
Haath se bana. Dil se diya.
It didn’t start with a business idea.
It started with my mother’s hands.
Before there was a brand, there were quiet afternoons.
Yarn kept neatly in a basket.
Chai growing cold beside her.
And her fingers moving with a patience the world no longer practices.
She wasn't creating for customers.
She was creating for us.
Sweaters that carried warmth beyond winter.
Little details nobody noticed - but she added anyway.
Not for praise
Not for profit
Just for love
The Soul Behind Nani & Knots
In a world racing toward fast fashion and factory production.
my mother stayed loyal to something slower.
Something softer.
Every stitch she made carried intention.
Every piece carried care.
Every design carried memory.
What the world calls "handmade",
I call hand-held, heart-led.
She is not just the maker behind this brand.
She is the soul of it.
Nani & Knots exists because her art deserved more than a cupboard shelf.
it deserved to travel.
To be worn.
To be felt.
why we Exist
Somewhere along the way, we lost something.
We gained convenience.
But we lost connection.
We gained speed.
But we lost softness.
we're here to bring that back.
Not as nostalgia trapped in the post -
but as nostalgia reimagined for today.
Nostalgia Meets Now
Our crochet hair accessories are rooted in tradition -
but styled for the woman you are today.
Strong.
Soft.
Modern.
Rooted.
We believe you shouldn't have to choose between heritage and style.
You can carry both.
More Than a product
When you wear Nani & knots,
You're not just wearing crochet.
You're wearing patience.
You're wearing intention.
You're wearing someone's time.
You're wearing a piece of a mother's love.
And maybe - just maybe -
you'll feel that familiar warmth again.
The one that didn't need a reason.
The one that just existed.
This is Nani & knots
Handcrafted & Personal.
Nani ka pyaar.
Nostalgia Meets Now.
From her hands, to yours.
